Meet The Team

shon Dana
CEO, Ignite the Spark
Shon leads Ignite the Spark, utilizing his background as a power energy systems engineer with entrepreneurship vision for building the next generation of ventures & innovators. Shon is a people and projects person, driven to foster the growth of the Israeli Energy Tech Innovation Ecosystem. He holds a B.Sc. in Electrical Engineering with a major in Power & Energy Systems from Afeka College.

Eshel Lipman
Co-Founder, Chairman
Hard to say anything but a pure energy geek and utility advocate. Ok, not really a big fan of the utilities, but of their challenges. Duct tape between entrepreneurs, backers and other interesting people. Host of Energy on Air podcast, and a co-founder of Ignite. Eshel holds a B.S. in Electrical and Computer Engineering from Ben Gurion University

Cody Norton
Co-Founder, Head of Advisory Board & Ignite International
Cody Norton has had a passion for the Israeli Energy Tech Ecosystem since he moved to Israel in August 2018 and co-founding Ignite the Spark in 2019. Cody looks to grow the community internationally and represent the strength of the ecosystem to a global audience by hosting and MCing ITS events, speaking with delegations from around the world, and networking. Cody is originally from Los Angeles and studied at Indiana University Kelley School of Business receiving degrees in Economics and Business Entrepreneurship with a focus on small business innovation.

Yonit Tsairi
Head of Ignite Academia
"Energy, Cities, Climate,Tech, Coding and People is what I have been doing in the past years. I love them all and had the privilege to fulfill my passions with Ignite's team" Yonit has received her Master’s in Environment, Resources Management & Policy - Specialization in Urban and Regional Planning as well as a BA in Business Administration and International Relations from Hebrew University

Yair Rudick
Business Development Lead
Yair Rudick is a business development and sales professional who is currently spearheading the Israeli energy efficiency company Galooli’s expansion into Central and Eastern Europe. For Ignite the Spark, Yair volunteers as a Business Development Lead where he is assisting the community in growing its international collaborations. Yair's background is in innovation and energy tech. Yair holds a degree in International Relations and Government from Reichman University and is passionate about cleantech and sustainability-focused innovation.

Uri Sadowsky
Ignite Academia Manger
Board Design engineer and a 4th-year EEE student
(majors in Power Electronics and Energy). Managing the Tel Aviv University Ignite club.
"I believe renewables are necessary in order to deal with Climate change. I like to make connections between people and to make ideas happen"
